VIDEO: Applying Statistics to Marketing at Philips Consumer Lifestyle

 

Overview

A multinational consumer products company, Philips Consumer Lifestyle wanted to improve its competitive capabilities through better decision making in marketing. So the company partnered with BMGI to generate a pioneering business concept: Smartistics. Today, marketing plans are backed up with statistical analysis, rather than emotion, and Philips has seen significant return on investment based on the Smartistics principles.

Video