Philips Transforms Its Consumer Lifestyle Sales & Marketing Approach

 

Overview

Philips vies for market share across the globe with 20,000 employees in its sales and marketing arm, and the competition is fierce. That's why Philips has deeply integrated Lean Six Sigma principles into its sales and marketing processes worldwide. A pilot project yielded yielded €500,000 in added revenue, and over €120 million in additional benefits are planned for implementation and harvesting.